It’s time to chat about sales funnels, and first, we should be clear on what a sales funnel is and why you need one. The sole purpose of a sales funnel is to drive customers to make a buying decision. When buying online, the basic scenario looks something like this:
Now it’s not always that easy, but you get the point.
In short, a sales funnel is just a series of guided steps that drive a prospect to make a buying decision.
Generally speaking, a sales funnel includes the following steps:
Without at least a simple sales funnel in place, it’s going to be hard to grow your online training business. We’ve talked about having a strategy and tactics before, and a sales funnel is absolutely part of that process.
A simple way a beginner can create a sales funnel is like this:
This will help you get started with building awareness, provoking interest, persuading decisions, and closing sales.
None of this costs very much. If you don’t have these things already in place, you can get them for little to nothing, then improve the quality of your systems as your business grows.
Let’s go over a few things that you can do via social media that will help you drive traffic to your funnel. I’ve discussed many of these topics in previous blogs, but for the sake of tying it all together, we’ll touch on it here too.
It sounds like a lot, but once you’ve got the right systems in place it comes naturally. You should see an increase in traffic and sales for your business.
Later on, I’ll write about the importance of having the right copy plays in this, but for now, just commit to learning the systems and getting your feet wet. I’ll also discuss the tools that are needed for your sales funnel. This will help you get an idea of what’s out there, the costs associated with it, why you need certain services, etc. Just know that having a sales funnel in place is meant to simplify things for you. It will do so once you’ve gotten the hang of it. It’s worth it! The whole point of doing what you’re doing is to make money, and this is what will help you do so!
As always, you’ve got this!