What is SEO writing? Simply put, SEO writing is Search Engine Optimization writing.
It is writing that is focused on grabbing the attention of the search engines using specific, targeted words or phrases (called keywords or keyword phrases), and using them in specific ways.
SEO writing is important for your website because it directs traffic to your website so people can find your online training business.
Imagine that a search engine is a four-way stop. And SEO is the physical traffic controller. The traffic controller determines how many cars come and go in a certain direction. In this case, using the right keywords gets more traffic to flow your way. Make sense? The better use of keywords, the more traffic that you receive.
So SEO writing is vital to helping facilitate this traffic. Here are 5 things that will help you along the way:
The whole objective here is to attract and convert.
While there is so much more to SEO writing, starting with these 5 simple steps will get you to think along the lines of best practices. And remember, SEO writing is not a one-shot deal. It takes practice and you’ll have to do some revising should your analytics show that you’re traffic isn’t increasing gradually over time.
Lastly, please know that effective SEO writing is doable, even for beginners, but if you feel overwhelmed in the least bit you can always consider hiring a consultant or a freelance writer. It’s not always as costly as one imagines. Hiring someone allows you to see up close what’s needed for your industry. And with a consultant or freelance writer, you can learn from them as you go.
Whether you decide to DIY or get a little help, just make sure that you commit to getting your SEO writing done. Without proper SEO writing, it’s like having a store and not telling anyone that you exist. You can’t expect traffic to come your way if you’re not out there getting the word out. Make sense?
As always, you’ve got this!