5 Tips and Tools for Editing Course Videos
Once you have developed a storyboard or script and have begun recording your video for your course, it’s important to know what the next steps for processing your videos are. Here are five helpful tips for the beginning director (and self-proclaimed star of the show). 1. Have adequate storage and computer options. Before you can […]
Creating Videos for Course Content
Creating videos for elearning courses is proven to increase student engagement and help learners retain information. According to the University of Queensland, digital video inspires and provides an enhanced learning experience, which in turn, allows a deeper understanding of materials. What you plan on teaching in the video will decide the type of video recording […]
How to Structure a Webinar
A webinar must present a story for the audience, and everyone loves a tale of triumph. Using yourself as an example, or as the main character, will make the content seem relatable and gives the audience an empathetic feeling. When the audience sees that you have accomplished your goals, they will feel it is possible […]
How to Market Your Webinar Online
If you have created a webinar but are unsure how to begin registration, we’re here to help. Here are a few practical tips to get the word out and grow your attendance quickly: Share the event on social media, via email campaign, purchase ads, etc. Share a few bullet points so your audience understands what’s […]
How to Create a Webinar
Creating a webinar can be fun, creative, and helpful to others, but there’s almost nothing worse than death by webinar — that terrible feeling when the viewers are tuned out and uninterested. No one wants to hear crickets when they’re presenting. How can the presenter avoid this? How do you create content that keeps the […]
Influencer Marketing: An Introduction
You’ve probably heard of influencer marketing and have questioned whether or not it’s right for you. The answer isn’t as simple as yes or no, and there is a lot that goes into making this decision. It can work wonders for many business owners, but the key to success is understanding exactly what it is […]
Why Use Remarketing Strategies
Are you getting website visitors who aren’t purchasing courses or opting into your email list? All is not lost. There’s a way to stay on their radar and bring them back to you – this strategy is called remarketing. Remarketing is a way to connect with your website visitors who may not have taken any […]
Avoid These Three Local SEO Mistakes
If you are a business that offers courses (or services) to locals, you probably want to be showing at the top of results in Google searches. And if you don’t want to be top-ranking, you are in the wrong place. With better local SEO, you are more likely to show up for people who are […]
Keywords 101
You may not think keywords influence your business, but the reality is they make your online business. To gain traffic to your site and sell your online courses, it is necessary to understand these powerful bite-sized bits that should be sprinkled throughout content. Let’s start at a beginner level for those who do not understand […]
Three Common Mistakes in Email Campaigns
Today, we are continuing our theme of marketing and email campaigns (specifically), so that you can go to market with your course offerings like a pro. Email campaigns are both necessary and influential in the world of marketing. The ability to reach your audience at any time of the day (when they open your company’s […]
