How to Improve Content for Local SEO
Content is a necessary aspect of every website – it builds your ranking on Google, but also can engage customers and increase site traffic. While some businesses do not utilize quality practices for SEO, others may not know how to effectively use content to increase their ranking. There are a number of ways your company […]
How to Effectively Use Images in Email Campaigns
Many people attempt to do their own email marketing, often making mistakes that in turn, do not get the message across to potential customers. One common mistake in an email campaign is incorrectly using images. While individuals can maintain email campaigns on their own, many choose agencies to handle their email marketing. DigitalChalk has these […]
Easy, Go-To Tips for Increasing CTR via Headlines
How Headlines Can Increase Your CTR A headline is your number one tool for reaching out to an audience and bypassers. The goal is to have as many of your audience read through an article and on to more, while catching bypassers eyes and drawing them in. The more shares and browsing your headline gets, […]
How to Generate Leads for Your Business Using LinkedIn
Now that you know why you should be using LinkedIn for business, let’s take a moment to talk about how you should be using it in order to generate income. LinkedIn is a great platform to use to help share your knowledge with the world, establish yourself as a thought leader in your industry, and […]
Show Me Your Brand ID
If your brand ID were to appear just like your drivers license, exactly what would it say? Aside from your picture, what information would it include about you? And would your prospective customers be able to tell exactly who you are and what you bring to the table just by looking at it? Your brand […]
Online Marketing Tools For the Beginner
We’ve been talking a lot about building an online marketing strategy and how to do it; however, we have not touched on tools that are out there to help you succeed. There is a myriad of tools to choose from, so we’ve picked out just a few of our favorites to help you started. Landing/Sales […]
Sales Funnel For The Beginning Online Marketer
It’s time to chat about sales funnels, and first, we should be clear on what a sales funnel is and why you need one. The sole purpose of a sales funnel is to drive customers to make a buying decision. When buying online, the basic scenario looks something like this: Now it’s not always that easy, […]
Video Marketing Tips For The Beginner
You may be seasoned in your profession, but new to digital and social media marketing – and of course by now, you’ve heard that video is all the rage. How does a newbie effectively use video marketing without being a pro at it? A Few Things That Will Help First, let’s go over a few fun […]
Ghost Blogging: Say What You Need to Say Without Having to Do All the Work
So what is ghost blogging? Ghost blogging is another term for ghostwriting. People in the music industry take advantage of this option, as well as those in marketing or anyone else in need of content creation. Basically, someone else writes the content needed, but you get the credit. While you let an expert take on […]
How to Humanize Your Brand With Social Video Marketing
So you want to advertise your online training business, but you don’t have a big budget. You still have a powerful tool right at your fingertips. That tool is social video. Most major social media platforms now allow you to post either live or recorded videos. And you should absolutely be taking advantage of it to grow […]
