The Learning Curve

From DigitalChalk announcements to marketing tips and techniques, our blogs keep you at the top of your training game.

Marketing

Ghost Blogging: Say What You Need to Say Without Having to Do All the Work

So what is ghost blogging? Ghost blogging is another term for ghostwriting. People in the music industry take advantage of this option, as well as those in marketing or anyone else in need of content creation. Basically, someone else writes the content needed, but you get the credit. While you let an expert take on the task of writing marketing blogs for you, you can spend your free time creating amazing courses and running your online training business.

Let’s face it, time is like money — and depending on who you ask, time can be MORE valuable than money. As a business owner and thought leader, you probably don’t have a ton of time to spare and also recognize the need for quality marketing content in your online business. And maybe writing marketing blogs isn’t in your wheelhouse. That’s ok! You can hire someone to ghost blog for you.

In most cases, you simply give your ghost blogger direction in the form of an outline, hitting vital bullet points, and leave the rest of the writing to them.  You continue to be able to do what you do best.

Your need for marketing content shouldn’t be a burden and to be honest, content writing isn’t a skill set that every business owner has. So why not leave it to the pros?

Here are the top 5 benefits of having a professional ghost blogger write for you: 

Quality writing: While you’re a subject matter expert in your field, content writing is also a profession — with people who specialize in this area. There’s no better way to ensure your marketing content is high quality than to hire someone who knows how to get the job done.

SEO: You hire a professional ghost blogger for a reason. One of those reasons is that they are well-versed in SEO writing guidelines and can produce marketing content that is relatable and great for SEO. A professional ghost blogger will include SEO-friendly content in your blog, or whatever they are writing so that your target audience finds you when they search for topics related to your online business (and the content surrounding it).

Time: As we stated before, time equals dollar signs. Hiring a ghost blogger will give you back your time. This allows you to focus on what you do best while ensuring your audience receives much-needed content.

Ghost bloggers speak your language: When hiring a ghost blogger, you want someone who can take your expert tips and information, then write it in a tone your company uses (so that it sounds like you). A good ghost blogger makes sure your content is consistent with your personality, language, and delivery — leaving your audience none the wiser.

Your overall marketing objective remains consistent:  A ghost blogger works with you to be sure that your content aligns with your overall message and your marketing objectives. They should always make sure that your voice is consistent across the board and shouldn’t dole out any random content just to get the job done.  A consistent message is vital to your online presence and will help you look like you aren’t all over the place.

Just know that you don’t have to do it all. No one expects you to. Don’t aim to be a Jack or Jill of all trades while mastering none. Knowing when to delegate a task can be the key to running a successful online training business. Staying with your strengths isn’t a bad thing — it’s the best thing for your business. You are a subject matter expert in your industry. The same reasons your clients hire you is the same reason that you should look into hiring a ghost blogger for your content. They are also experts in their field.

Let them help you while you help others!

As always, you’ve got this!

About DigitalChalk

DigitalChalk is your complete solution for creating and delivering your training online. No matter who you train, the DigitalChalk platform is a time-saving, efficient, learning management system (LMS) that lets you design and launch your courses, your way.

Want to learn more about the DigitalChalk online learning solution? Call us at 877-321-2451 (opt. 1) or sales@digitalchalk.com to speak with a Solution Specialist. Or visit our website at www.digitalchalk.com.

LeeAnn Stinehour
LeeAnn Stinehour
Lee Ann is an IBM-trained technical writer and editor and handles all things marketing at DigitalChalk. When she’s not correcting someone’s grammar, she likes to watch college football, read and drink coffee - simultaneously, if possible!