Many people need online courses for various reasons, whether it is to further their education or to gain corporate training certifications. Many times internal and corporate training courses do not need to be marketed outside of the company – as the courses only pertain to select employees. However, continuing education and recreational courses can be a little different.
If you are selling online courses, whether they are continuing education, skillsoft or recreational, it is important to spend the extra effort on marketing. Marketing your online courses can make a world of difference in your business success and sales. Not only can marketing raise your brand awareness, but you’ll also attract potential customers that may become loyal frequent-buyers down the road.
What types of ways can you market your online courses? The list is just about endless. From search engine marketing (SEM), search engine optimization (SEO), direct mail, blogging, social media and more – there are numerous ways to get your name out there and communicate with your target audience.
We’ve shared several articles on marketing tips in the past; however, today let’s focus on social media. Why is social media crucial for your online course success?
There are several reasons why you should use social media to market your online courses. Here are just a few:
What are some social media sites you should be present on? There are quite a few, but these are 5 main ones. If you decide to join social media, these should be at the top of your list.
Once you have set up your profiles on these 5 social media platforms, it is important to stay active and let your existing customers and website visitors find you online. On your website, you can have social icons/buttons that link to your profiles. By doing this you can extend your website visitors and target audience across multiple outlets.
Got more social media questions? Here’s a list of a few helpful resources: