eLearning infographics are everywhere these days, and many students prefer them rather than the traditional course materials. Readers can quickly scan the data and research and gain a broad understanding of the material within just a few seconds. But before you start transitioning your course materials into eLearning infographics, what are the pros and cons you may need to consider? We’ve listed them out for you.
- Easy to understand. They take paragraphs of information and translate them into graphics using minimal words to explain them. People retain approximately 83% of what they learn visually as opposed to 20% retained by reading.
- Easy to share. Infographics will catch the eyes of your readers and can easily go viral once they begin to share it.
- You don’t need to follow a template. Creating an infographic has plenty of freedom that comes with it – you can change the colors, format, and style.
- Brand acknowledgment. When you create an infographic, embed your logo within it. Once your readers share it, it’s like free advertising.
- Quality = traffic. Infographics can be a step-by-step guide, a resource list, or a list of statistics. High quality content infographics convey your industry expertise, which will help validate your business and increase traffic.
- Time consuming. Quality infographics are not easy to make and require a time commitment. You can’t just research and be done; you have to design the layout and graphics as well.
- Not SEO-friendly. Search engines don’t recognize infographics, and therefore, cannot be indexed. Instead, index the page where your infographic is hosted and include text and keywords underneath the infographic.
- Missing information. Infographics don’t always give a full story. There isn’t room for paragraphs of information, so you’re getting the simplified version.
- Data Overload. You don’t want to overwhelm your readers with statistics and data. Your infographic needs to have a headline and your data results need to be in a logical order. Be sure your readers can understand what the numbers mean.
- Where are the graphics? Remember, an infographic has GRAPHICS. Don’t just use text to describe a step-by-step process or a how-to guide. Include graphics.